VWO

Freemium

VWO (Visual Website Optimizer) is an AI-powered conversion rate optimization platform offering A/B testing, multivariate testing, heatmaps, session recordings, and personalization tools in a single suite. It helps digital marketers and product teams optimize the user experience across websites.

Category

Marketing

Subcategory

Analytics

Free Tier

Free plan for up to 50K visitors/mo

Paid Plans

Growth $399/mo, Pro $699/mo, Enterprise custom

API Cost

Not available yet

Web AppAPI

VWO Trust & Security Report

Certifications, AI-training posture, and security controls, with sourced proof.

VIEW

●SOC 2 Type II●ISO 27001:2022●ISO 27701:2019 (PIMS)●ISO 27017:2015 (Cloud Security)●ISO 27018:2019 (Cloud Privacy)●PCI DSS v4.0●HIPAA●CSA STAR●ISO 45001:2018 (Occupational Health & Safety)●ISO 14001:2015 (Environmental Management)●GDPR (compliance posture, not a certification)●CCPA (compliance posture, not a certification)

Verified against VWO's own trust and security pages. See the full report for sourced proof →

Region

Customer-selectable GCP region at account setup: europe-west1 (Belgium/EU), us-east4 (N. Virginia/USA), or asia-south1 (Mumbai/India). EU selection keeps visitor/user data in the EU only.

Trains on Data

Self-hostable

Running A/B tests without codingAnalyzing user behavior with heatmapsTesting multivariate page layoutsPersonalizing website experiences for segmentsReviewing session recordings to identify friction