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    Optimizely is a leading digital experience optimization platform offering AI-powered A/B testing, personalization, and feature management for websites and apps. It enables marketers and product teams to experiment at scale and deliver personalized experiences backed by data.

    Category

    Marketing

    Subcategory

    Analytics

    Free Tier

    Not available yet

    Paid Plans

    Growth $79/mo, Accelerate $199/mo, Scale $359/mo, Enterprise custom

    API Cost

    Not available yet

    Web AppAPIBrowser Extension

    Optimizely Trust & Security Report

    Certifications, AI-training posture, and security controls, with sourced proof.

    VIEW
    SOC 2 Type IIISO/IEC 27001:2022ISO/IEC 27017:2015 (cloud security controls)ISO/IEC 27018:2019 (PII protection in public clouds)PCI DSS v4.0.1TISAXCSA STAR (Level 1 Self-Assessment)HIPAA (Business Associate / BAA support)GDPR (compliance posture, not a certification)

    Verified against Optimizely's own trust and security pages. See the full report for sourced proof →

    Region

    Geofencing available allowing customers to choose EU or US data location; geo-fenced technical/process controls limit cross-region transfer and access. Infrastructure hosted on Azure, Google Compute Cloud, and AWS.

    Self-hostable

    No

    Running website A/B tests for conversion optimizationPersonalizing content for different audience segmentsManaging feature flags and progressive rolloutsTesting checkout flows for e-commerceExperimenting with landing page designs

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