>> OPEN TOOL

    Optimizely is a leading digital experience optimization platform offering AI-powered A/B testing, personalization, and feature management for websites and apps. It enables marketers and product teams to experiment at scale and deliver personalized experiences backed by data.

    Category

    Marketing

    Subcategory

    Analytics

    Free Tier

    Not available yet

    Paid Plans

    Growth $79/mo, Accelerate $199/mo, Scale $359/mo, Enterprise custom

    API Cost

    Not available yet

    Web AppAPIBrowser Extension

    SOC2ISO27001GDPRHIPAA

    ● certified · ○ not verified

    Compliance data is community-sourced and may be incomplete or out of date. Always verify certifications directly with the vendor's official trust or security page before relying on them.

    Self-hostable

    No

    Some data-handling details aren't verified yet. Help verify this data ↗

    Running website A/B tests for conversion optimizationPersonalizing content for different audience segmentsManaging feature flags and progressive rolloutsTesting checkout flows for e-commerceExperimenting with landing page designs

    // MORE IN ANALYTICS

    VWO logoVWO
    Freemium
    MarketingAnalytics
    #a/b testing#conversion rate optimization
    CleverTap logoCleverTap
    Freemium
    MarketingAnalytics
    #mobile marketing#user retention
    Crayon logoCrayon
    Paid
    MarketingAnalytics
    #competitive intelligence#market intelligence