// Trust & Security Report
Persado Inc.
AI-generated marketing content platform for regulated industries (financial services, insurance): Create/Optimize/Automate content-generation and compliance-scoring layers, delivered via API or native connectors into Adobe, Salesforce Marketing Cloud, Braze and Optimizely; plus Persado Portal (customer-facing analytics/reporting dashboard) and a separately-branded 'Persado Connect' A/B testing tool referenced only in search results, not directly evidenced.
Certifications held
1
Maturity
Enterprise
Trains on your data
Yes
Trust center
No
// Certification ledger
Each held certification is backed by a verbatim quote from the vendor's own trust or security page. “Not confirmed” means we could not verify it publicly, not that the vendor lacks it.
Verify on persado.com“"GDPR Compliance" listed as a platform feature; Privacy Policy: "Persado shall ensure that appropriate data protection safeguards (e.g., the European Commission's Standard Contractual Clauses) are in place" for transfers outside the UK/EEA; GDPR Sub-Processors page names 10 authorized subprocessors (AWS, GCP, Akamai, Okta, Snowflake, etc.) that "access and process Personal Data and assist Persado in providing its Services."”
> Show 9 unconfirmed / not-held certifications
source: persado.com"SOC 2 Type II" appears as a nav badge under "Compliance & Security" and in two marketing strap-lines ("Security Stack: ISO 27001 · TLS · SOC 2 · AWS Multi-Region"; "Security: SOC 2 · ISO 27001 · AWS") on the platform page, but the same page's detailed, itemized Security section - which spells out AWS hosting, encryption, access control, monitoring, patching, and even a hedged 'ISO 27001 Aligned' entry - contains no corresponding SOC 2 entry, auditor name, audit date, or downloadable report, and no trust center exists anywhere on persado.com.
source: persado.com"ISO 27001 Aligned. ISMS aligned to ISO 27001:2013. Production hosted on AWS with ISO 27001, PCI DSS Level 1, and SOC 1 coverage." The vendor's own wording is 'aligned to,' not 'certified,' and the ISO 27001 coverage it does cite belongs to AWS's hosting infrastructure, not to Persado as an entity.
source: persado.com"Production hosted on AWS with ISO 27001, PCI DSS Level 1, and SOC 1 coverage" - this PCI DSS Level 1 attestation is AWS's certification for the hosting environment, not Persado's own; Persado is a marketing-content platform and shows no evidence of handling payment card data directly.
source: persado.com"Production hosted on AWS with ISO 27001, PCI DSS Level 1, and SOC 1 coverage" - SOC 1 is attributed explicitly to the AWS hosting environment, not to Persado itself.
source: persado.comNo mention of HIPAA on persado.com's security, privacy, or legal pages. Persado's stated compliance frameworks target financial-services regulation (UDAAP, TILA, Reg Z, ECOA) plus GDPR/CCPA, not healthcare - no public evidence of HIPAA compliance.
source: persado.comNo public evidence found on persado.com of ISO 27017, 27018, or 27701 certification.
source: persado.comNo public evidence found on persado.com of ISO/IEC 42001 certification, despite Persado marketing itself around 'Compliance Agents' and AI governance for regulated industries.
source: persado.comNo public evidence found on persado.com of CSA STAR registration or certification.
source: persado.comNo public evidence found on persado.com of FedRAMP authorization; Persado's stated customer base is financial services/insurance, not US federal government.
// Privacy & AI training
Trains on customer data
Yes
Data processing agreement
Offered
Data region
AWS and Google Cloud Platform, multi-region across US and EU with latency-based routing; cross-border transfers of UK/EEA personal data rely on the European Commission's Standard Contractual Clauses per the Privacy Policy.
The Master Service Agreement (Section 3.1) grants Persado a 'perpetual, non-exclusive, world-wide, irrevocable, fully-paid, royalty-free right and license to use, display, modify and create derivative works' of Customer Content, Broadcast Content, and Response Data 'in connection with the provision of the Services,' including to 'compile reports and statistics' and 'provide and improve the Services.' The same section requires this data be 'maintained in a de-identified and aggregate form.' This sits in some tension with the platform marketing page's framing ('Your Data Stays Yours. We Just Read the Signals'; listing only IDs, segments, and performance metrics as what Persado receives) - the marketing page describes a narrower signal-only data flow than the broad derivative-works license in the MSA. Enterprise customers should confirm current contract language directly, since the captured ToS may not reflect negotiated enterprise terms.
// Security controls
Encryption at rest
Encryption at rest within AWS using technical and organizational controls
persado.comHosting
AWS (multi-region, US and EU, latency-based routing, Multi-AZ, horizontal auto-scaling); GCP also listed as a subprocessor for hosting/backups
persado.comAccess control
Documented provisioning/approval processes, least-privilege access, MFA on critical systems, prompt revocation on role change
persado.comMonitoring
Centralized logging, third-party SOC (Security Operations Center) monitoring around the clock, layered network defenses (firewalls, IDS, WAF) - note: this 'SOC' refers to a monitoring operations center, not a SOC 2 audit report
persado.comPatching & testing
Critical patches within 48 hours, all patches within 30 days, annual third-party penetration testing, recurring vulnerability assessments
persado.comDisaster recovery
Cross-region data replication, regional failover capabilities, encrypted backups
persado.com// Products & data scope
data: Campaign/experience IDs, placement/template identifiers, user or session IDs, audience segment/device/geography, performance signals (opens, clicks, conversions) - per the vendor's own 'Data Governance' description, no direct customer PII is described as flowing into the optimization layer.
Runs multi-agent 'compliance' validation against 20+ regulatory frameworks (UDAAP, TILA, Reg Z, ECOA, CAN-SPAM cited in the captured homepage demo) before content is deployed. Positioned specifically for regulated brands (banking, insurance, credit unions, mortgage/lending, fintech).
data: Account administration data - names, usernames, login credentials, phone numbers, email addresses, billing information - explicitly carved OUT of the GDPR Data Processing Agreement's scope and governed instead by the general Privacy Policy.
Separate login surface (portal.persado.com) from the API/content-generation product; has its own data-handling track distinct from the core platform's signal-only data flow.
data: Not evidenced in captured pages
Surfaced only via a search-engine result for unlimitedabtesting.persado.com/terms_and_conditions; not independently confirmed via a fetched vendor page. Treat as low-confidence until directly verified.
// What to watch
- Over-claim risk: 'SOC 2 Type II' is used as an unqualified marketing badge in three places on the platform page, but there is no trust center, audit report, auditor name, or audit date anywhere on persado.com, and the vendor's own detailed Security section (which itemizes every other control with specifics) is silent on SOC 2. Do not display as a confirmed cert without requesting the actual report from the vendor.
- ISO 27001 claim uses 'aligned to' language, not 'certified' - Persado's ISMS is modeled on ISO 27001:2013 but there is no evidence of a third-party-issued ISO 27001 certificate held by Persado itself.
- Host-vs-vendor cert ambiguity: PCI DSS Level 1 and SOC 1 references on the security page explicitly describe AWS's hosting-infrastructure coverage, not Persado's own attestations - these must not be attributed to Persado.
- Possible contradiction between the platform marketing page ('Your Data Stays Yours. We Just Read the Signals,' listing only non-identifying signals) and the Master Service Agreement (Section 3.1), which grants Persado a perpetual, irrevocable license to use and create derivative works from Customer Content, Broadcast Content, and Response Data to 'provide and improve the Services' (subject to a de-identified/aggregate-form requirement). Enterprise buyers should confirm current negotiated contract language.
- No AI-governance-specific certifications (ISO/IEC 42001, CSA STAR for AI) found, despite Persado marketing itself around AI 'Compliance Agents' for regulated industries - worth requesting given the product's positioning.
// At a glance
Pricing model
Enterprise sales / demo-gated ("Get a Demo", "Schedule a Technical Review"); no self-serve tier or published pricing found.
Self-hostable
No
// How we verified this
Every certification marked HELD is confirmed against a verbatim quote on Persado Inc.'s own trust, security, or privacy pages. We reject certifications claimed only on third-party aggregators, on a cloud host's behalf, or by a similarly named company.
Last verified 2026-07-08. Compliance changes over time. Always confirm directly with the vendor before relying on any certification for a purchasing or compliance decision.
persado.com