// Trust & Security Report
MarketMuse, Inc. (owned by Siteimprove)
AI-powered content planning and optimization platform for SEO and content strategy; now integrated into Siteimprove's broader platform including accessibility, SEO, analytics, and marketing tools
Certifications held
2
Maturity
Growth
Trains on your data
Unknown
Trust center
No
// Certification ledger
Each held certification is backed by a verbatim quote from the vendor's own trust or security page. “Not confirmed” means we could not verify it publicly, not that the vendor lacks it.
Verify on marketmuse.com“As a US business selling software to worldwide companies, we are proud to be both DPA and GDPR compliant.”
Verify on marketmuse.com“As a US business selling software to worldwide companies, we are proud to be both DPA and GDPR compliant.”
> Show 6 unconfirmed / not-held certifications
source: marketmuse.comNo public evidence of SOC 2 certification on vendor domain. Parent company Siteimprove's DPA mentions sub-processors maintain SOC 2, but MarketMuse product itself does not claim SOC 2 independently.
source: marketmuse.comNo public evidence on marketmuse.com. Parent company Siteimprove holds ISO 27001:2022 certification (verified March 2024), but scope of applicability to MarketMuse product post-acquisition is unspecified by vendor.
source: marketmuse.comTerms of Service explicitly state customers warrant information is not subject to HIPAA except when expressly agreed. No HIPAA compliance claim made.
no public evidence
no public evidence
no public evidence
// Privacy & AI training
Trains on customer data
Not stated
Data processing agreement
Offered
Data region
United States (vendor states: 'We are a US-based company and do all our tracking and analysis in the US')
Privacy policy does not explicitly disclose whether MarketMuse uses customer content/data for AI model training. Opt-out mechanism available via support@marketmuse.com.
// Security controls
Data encryption in transit
Required via TLS. Privacy policy references 'encrypted line for the secure transport of data' for non-public websites.
marketmuse.comData residency
United States only. Vendor states all tracking and analysis conducted in US.
marketmuse.comSub-processor standards
Parent company Siteimprove's DPA states sub-processors maintain SOC 2 and ISO 27001, but direct evidence limited to parent company certification.
siteimprove.com// Products & data scope
data: Customer websites, content analysis, keyword research, competitor data, user account data
Core AI-driven content planning tool. Now integrated into Siteimprove platform post-acquisition (Oct 2024).
data: Topic keywords, competitor content, customer content inventory
Part of MarketMuse suite
data: Customer content, editorial recommendations
Content optimization module; uses AI to suggest structure and depth improvements
// What to watch
- RECENT ACQUISITION: Siteimprove completed acquisition of MarketMuse on October 31, 2024. Compliance posture may still be aligning between parent and subsidiary.
- PARENT-SUBSIDIARY AMBIGUITY: Siteimprove holds ISO 27001:2022 certification, but MarketMuse does not independently claim this on its public domain. Unclear whether certification extends to MarketMuse product or only to Siteimprove corporate infrastructure.
- NO SOC 2 CLAIM: MarketMuse does not publicly claim SOC 2 Type II certification on vendor domain. Parent company Siteimprove's DPA references sub-processors with SOC 2, but Siteimprove itself does not publicly claim SOC 2 on its website.
- AI TRAINING DISCLOSURE GAP: Privacy policy does not explicitly address whether customer content or data is used for AI model training. Vendor should clarify opt-out mechanisms for AI training.
- NO TRUST CENTER: Unlike many competitors, MarketMuse does not maintain a dedicated trust center or security page. Compliance information scattered across privacy policy and terms.
- TERMS REFERENCING PARENT: Terms of Service reference Siteimprove's DPA rather than MarketMuse's own—suggests operational dependency on parent company infrastructure but creates ambiguity about direct accountability.
// At a glance
Pricing model
SaaS subscription (usage-based and team-based tiers)
Self-hostable
No
// How we verified this
Every certification marked HELD is confirmed against a verbatim quote on MarketMuse, Inc. (owned by Siteimprove)'s own trust, security, or privacy pages. We reject certifications claimed only on third-party aggregators, on a cloud host's behalf, or by a similarly named company.
Last verified 2026-07-07. Compliance changes over time. Always confirm directly with the vendor before relying on any certification for a purchasing or compliance decision.
marketmuse.com