// Trust & Security Report
Later (Mavrck LLC)
Influencer marketing, social media management, and creator monetization platform. Main products: Later Social (scheduling + link in bio), Later Influence (influencer campaign management), and Mavely (creator earning / affiliate commerce platform acquired in Jan 2025).
Certifications held
3
Maturity
Growth
Trains on your data
Yes
Trust center
Yes
// Certification ledger
Each held certification is backed by a verbatim quote from the vendor's own trust or security page. “Not confirmed” means we could not verify it publicly, not that the vendor lacks it.
Verify on trust.later.com“SOC 2 Type 2 listed in Later's trust center compliance section”
Verify on trust.later.com“SOC 2 Type 1 listed in Later's trust center compliance section”
Verify on trust.later.com“ISO/IEC 27001 listed in Later's trust center compliance section”
> Show 3 unconfirmed / not-held certifications
source: later.comLater follows GDPR requirements and processes personal data in compliance, but does not hold a GDPR certification. The privacy policy states they use Standard Contractual Clauses for data transfers and respond to data subject rights requests within 45 days, but no formal GDPR audit or certification is mentioned.
source: trust.later.comNo evidence of HIPAA compliance. HIPAA is not applicable to Later's business as an influencer marketing and social media management platform with no healthcare data processing. Not mentioned in trust center or privacy policy.
source: trust.later.comNo mention of PCI DSS compliance in trust center. Payment processing likely handled by third-party payment processors (not explicitly detailed in public docs).
// Privacy & AI training
Trains on customer data
Yes
Data processing agreement
Not offered
Data region
Primary storage in USA. Processing may occur in any country where Later operates or has engaged data processors. European representative: EDPO, Brussels.
Later explicitly uses customer content and engagement data to train AI models for content analysis, influencer matching, fraud detection, and trend prediction. However, they state: 'we do not use AI to take decisions with legal or other significant impacts and never allow third party AI systems to use personal information for training models.' No explicit opt-out mechanism is documented in public privacy policy.
// Security controls
Access Control
Principle of 'least privilege' enforced; only development operations staff can access production systems directly with 2-factor authentication
trust.later.comAdmin Audit Logging
All Later employees' administrative actions logged and available for audit
trust.later.comPassword Requirements
Account passwords must be at least 10 characters, contain a number, letter, and symbol
later.comData Retention on Deletion
Personal and sensitive information immediately deleted from core systems on account deletion; all remaining data removed within 90 days
later.comData Subject Rights
Supports GDPR data subject rights (access, correction, deletion, portability). Requests processed within 45 days or per applicable law.
later.com// Products & data scope
data: Social media content, scheduling metadata, analytics, link-in-bio transaction tracking (1B+ tracked annually)
Formerly 'Later' (original product). Includes content planning, publishing, analytics, link-in-bio tool. Processes social media creator and brand data.
data: Creator profiles, campaign data, performance metrics, audience demographics, fraud detection signals, 16M+ creators analyzed
Formerly 'Mavrck'. Enables brands to find, manage, and track influencer campaigns. Analyzes creator behavior and validates influencer metrics.
data: Creator payment data, affiliate transaction data, earnings tracking. $2B+ in verified influencer-driven purchases tracked annually.
Acquired by Later from Nu Skin in January 2025 for $250M. Enables creators to earn from brand partnerships and affiliate links. Handles payment processing for creators.
// What to watch
- AI TRAINING: Later explicitly uses customer content and engagement data to train AI models (content analysis, influencer matching, trend prediction, fraud detection). This is not prohibited by their policy but should be clearly disclosed to users.
- OPAQUE OPT-OUT: No explicit opt-out mechanism documented for AI training in the public privacy policy. Later states they 'never allow third party AI systems to use personal information for training' but does not clarify user opt-out rights for their own AI training.
- MAVELY ACQUISITION INTEGRATION: Mavely was acquired in January 2025 and handles creator payment data. Later should clarify whether Mavely operates under the same security and compliance framework (SOC 2, ISO 27001) as the main Later platform. Privacy policies for Mavely appear separate.
- DATA RESIDENCY BREADTH: Privacy policy states data 'may occur in any country where we operate or have engaged data processors'—broad language that may concern GDPR-regulated users. Standard Contractual Clauses are noted but actual processor list not published.
- NO DPA TEMPLATE: No formal Data Processing Agreement template found in public documentation. Enterprises should request this directly from Later for contract negotiations.
- HIPAA NOT APPLICABLE: Later does not claim HIPAA compliance, which is appropriate for an influencer marketing platform. However, if any customer attempts to process protected health information through Later (e.g., health influencer with PHI data), they would be out of compliance.
- NO INDEPENDENT TRUST SEAL: Trust center is powered by SafeBase (vendor-specific portal), not a third-party trust seal (e.g., TrustArc, Vanta) visible across the web.
// At a glance
Pricing model
Subscription SaaS for brands and agencies; commission-based for creators (Mavely platform)
Self-hostable
No
// How we verified this
Every certification marked HELD is confirmed against a verbatim quote on Later (Mavrck LLC)'s own trust, security, or privacy pages. We reject certifications claimed only on third-party aggregators, on a cloud host's behalf, or by a similarly named company.
Last verified 2026-07-07. Compliance changes over time. Always confirm directly with the vendor before relying on any certification for a purchasing or compliance decision.
trust.later.com