// Trust & Security Report
Later
Influencer marketing, social media management, and creator monetization platform. Main products: Later Social (scheduling + link in bio), Later Influence (influencer campaign management), and Mavely (creator earning / affiliate commerce platform acquired in Jan 2025).
Certifications held
3
Maturity
Growth
Trains on your data
Yes
Trust center
Yes
// Certification ledger
Each held certification is backed by a verbatim quote from the vendor's own trust or security page. “Not confirmed” means we could not verify it publicly, not that the vendor lacks it.
Verify on trust.later.com“SOC 2 Type 2 listed in Later's trust center compliance section”
Verify on trust.later.com“SOC 2 Type 1 listed in Later's trust center compliance section”
Verify on trust.later.com“ISO/IEC 27001 listed in Later's trust center compliance section”
> Show 3 unconfirmed / not-held certifications
source: later.comLater follows GDPR requirements and processes personal data in compliance, but does not hold a GDPR certification. The privacy policy states they use Standard Contractual Clauses for data transfers and respond to data subject rights requests within 45 days, but no formal GDPR audit or certification is mentioned.
source: trust.later.comNo evidence of HIPAA compliance. HIPAA is not applicable to Later's business as an influencer marketing and social media management platform with no healthcare data processing. Not mentioned in trust center or privacy policy.
source: trust.later.comNo mention of PCI DSS compliance in trust center. Payment processing likely handled by third-party payment processors (not explicitly detailed in public docs).
// Privacy & AI training
Trains on customer data
Yes
Data processing agreement
Not offered
Data region
Primary storage in USA. Processing may occur in any country where Later operates or has engaged data processors. European representative: EDPO, Brussels.
Later explicitly uses customer content and engagement data to train AI models for content analysis, influencer matching, fraud detection, and trend prediction. However, they state: 'we do not use AI to take decisions with legal or other significant impacts and never allow third party AI systems to use personal information for training models.' No explicit opt-out mechanism is documented in public privacy policy.
// Security controls
Access Control
Principle of 'least privilege' enforced; only development operations staff can access production systems directly with 2-factor authentication
trust.later.comAdmin Audit Logging
All Later employees' administrative actions logged and available for audit
trust.later.comPassword Requirements
Account passwords must be at least 10 characters, contain a number, letter, and symbol
later.comData Retention on Deletion
Personal and sensitive information immediately deleted from core systems on account deletion; all remaining data removed within 90 days
later.comData Subject Rights
Supports GDPR data subject rights (access, correction, deletion, portability). Requests processed within 45 days or per applicable law.
later.com// Products & data scope
Data it handles: Social media content, scheduling metadata, analytics, link-in-bio transaction tracking (1B+ tracked annually)
Formerly 'Later' (original product). Includes content planning, publishing, analytics, link-in-bio tool. Processes social media creator and brand data.
Data it handles: Creator profiles, campaign data, performance metrics, audience demographics, fraud detection signals, 16M+ creators analyzed
Formerly 'Mavrck'. Enables brands to find, manage, and track influencer campaigns. Analyzes creator behavior and validates influencer metrics.
Data it handles: Creator payment data, affiliate transaction data, earnings tracking. $2B+ in verified influencer-driven purchases tracked annually.
Acquired by Later from Nu Skin in January 2025 for $250M. Enables creators to earn from brand partnerships and affiliate links. Handles payment processing for creators.
// What to watch
- Later explicitly uses customer content and engagement data to train AI models for content analysis, influencer matching, trend prediction, and fraud detection. Their policy permits this; customers should be aware of it before uploading content.
- No explicit opt-out mechanism for AI training is documented in the public privacy policy. Later states they 'never allow third party AI systems to use personal information for training' but does not clarify user opt-out rights for Later's own AI training.
- Later acquired Mavely in January 2025, and Mavely handles creator payment data. It is not yet clear whether Mavely operates under the same security and compliance framework (SOC 2, ISO 27001) as the main Later platform; Mavely's privacy policies appear separate. Confirm this with Later before relying on those frameworks for Mavely data.
- The privacy policy states data processing 'may occur in any country where we operate or have engaged data processors', broad language that may concern GDPR-regulated users. Standard Contractual Clauses are noted, but the actual processor list is not published.
- No formal Data Processing Agreement template appears in public documentation. Enterprises should request one directly from Later during contract negotiations.
- Later does not claim HIPAA compliance, which is appropriate for an influencer marketing platform. However, any customer who processes protected health information through Later (for example, a health influencer handling PHI data) would be out of compliance.
- The trust center is powered by SafeBase (a vendor-specific portal), not a third-party trust seal (e.g., TrustArc, Vanta) visible across the web.
// At a glance
Pricing model
Subscription SaaS for brands and agencies; commission-based for creators (Mavely platform)
Self-hostable
No
// How we verified this
Every certification marked HELD is confirmed against a verbatim quote on Later (Mavrck LLC)'s own trust, security, or privacy pages. We reject certifications claimed only on third-party aggregators, on a cloud host's behalf, or by a similarly named company.
Last verified 2026-07-07. Compliance changes over time. Always confirm directly with the vendor before relying on any certification for a purchasing or compliance decision.
trust.later.com