// Trust & Security Report
Hootsuite Inc.
Comprehensive social media management platform (Hootsuite) with AI-powered insights and content generation (Wisdom AI), customer care and messaging (Sparkcentral), and employee advocacy (Parliament). Serves 25M+ users across 200+ countries.
Certifications held
11
Maturity
Enterprise
Trains on your data
Yes
Trust center
Yes
// Certification ledger
Each held certification is backed by a verbatim quote from the vendor's own trust or security page. “Not confirmed” means we could not verify it publicly, not that the vendor lacks it.
Verify on hootsuite.com“SOC 2 Type II audit performed annually by independent third party auditor. Security controls are independently tested and audited by an international accounting firm on an annual basis.”
Verify on hootsuite.com“Hootsuite holds SOC 3 certification as part of comprehensive information security policies grounded in Trust Service Criteria.”
Verify on hootsuite.com“Comprehensive set of information security policies based on ISO/IEC 27001/27002 standards. Sparkcentral (Hootsuite product) is ISO 27001 certified and will make every effort to maintain this certification indefinitely.”
Verify on hootsuite.com“Information security policies based on ISO/IEC 27001/27002 information security standards.”
Verify on hootsuite.com“ISO/IEC 27017 - Security guidelines for cloud services - part of Hootsuite's comprehensive security framework.”
Verify on hootsuite.com“ISO/IEC 27018 - Personal data protection in cloud services - part of Hootsuite's information security standards.”
Verify on hootsuite.com“ISO/IEC 27701 - Privacy controls for protecting personal information - part of Hootsuite's certified frameworks.”
Verify on hootsuite.com“Hootsuite complies with applicable international privacy laws such as the European Union General Data Protection Regulation (GDPR). Hootsuite has appointed a data protection officer and dedicated privacy team with executive-level Privacy Council.”
Verify on hootsuite.com“Hootsuite is BAA-compliant and HIPAA-friendly, having adopted various administrative, physical and technical safeguards relevant to its environment for consistency with HIPAA standards.”
Verify on hootsuite.com“FedRAMP authorization demonstrates compliance with rigorous standards governed by an external body for U.S. Federal agencies.”
Verify on hootsuite.com“Hootsuite has achieved compliance with the Cyber Essentials program (UK Government cybersecurity requirements for suppliers handling sensitive information).”
> Show 2 unconfirmed / not-held certifications
source: hootsuite.comNo public evidence of CSA STAR certification found on Hootsuite's official domain. Mentioned in third-party aggregators but not on hootsuite.com or trustcenter.hootsuite.com.
source: hootsuite.comHootsuite does not store, transmit, or process credit card information directly. Payment processing outsourced to third-party PCI DSS compliant vendors. Hootsuite stores only anonymous tokens identifying processed transactions.
// Privacy & AI training
Trains on customer data
Yes
Data processing agreement
Offered
Data region
Multi-region: Canada (primary), European Union, United States, Asia-Pacific (Singapore, Japan, India). Uses AWS and Hetzner for cloud infrastructure.
Hootsuite uses customer content and outputs to develop and improve features of AI-Powered Services (including machine-learning technologies for Wisdom AI). However, customer data is NOT used to train third-party AI Service Providers and is NOT shared with other customers. No opt-out mechanism is documented; Wisdom AI can be disabled/restricted at the organization level.
// Security controls
Encryption in Transit
TLS 1.2 or above; latest secure cipher suites and protocols supported
hootsuite.comCryptographic Monitoring
Hootsuite actively monitors cryptographic developments and makes commercially reasonable efforts to upgrade Services in response to new cryptographic weaknesses.
hootsuite.comAccess Controls
Least privilege principles, regular access reviews, password complexity requirements, multi-factor authentication for employee and contractor access
hootsuite.comLogging & Intrusion Detection
Centralized logging and automated monitoring for suspicious activity; annual third-party penetration testing
hootsuite.comData Redundancy
Redundant data storage across multiple data center locations for disaster recovery and business continuity
hootsuite.comThird-Party Audits
Annual SOC 2 Type II audits by independent third-party auditors; annual third-party security penetration testing
hootsuite.com// Products & data scope
data: Social media content, user credentials, analytics, customer interactions
Primary product for scheduling, publishing, monitoring, and analyzing social media. Includes 100+ integrations with business tools.
data: Social media content, trends, customer conversations
AI agent for trend discovery, sentiment analysis, content recommendations, and AI-assisted post drafting. Uses customer data for service improvement but not for third-party training.
data: Customer conversations, DMs, support interactions
Acquired product for unified customer care messaging. ISO 27001 certified separately.
data: Pre-approved brand content, employee sharing activity
Platform for employee social advocacy and amplification of company content.
// What to watch
- AI training on customer content for service improvement (Wisdom AI) is disclosed and required by ToS, but no opt-out mechanism is documented. Organizations can disable Wisdom features entirely.
- Sparkcentral is ISO 27001 certified; primary Hootsuite platform's direct ISO 27001 certification status is not explicitly stated (policies based on ISO standards but certification may be product-specific).
- HIPAA BAA available but not publicly posted online - this is standard industry practice for negotiated agreements; must be requested from sales/legal.
- Data residency: AWS and Hetzner used; GDPR data processed in EU facilities but may have US nexus depending on cloud provider regional configuration.
// At a glance
Pricing model
Freemium SaaS with tiered subscriptions: Standard, Professional, Advanced, Enterprise. Free trial available.
Self-hostable
No
// How we verified this
Every certification marked HELD is confirmed against a verbatim quote on Hootsuite Inc.'s own trust, security, or privacy pages. We reject certifications claimed only on third-party aggregators, on a cloud host's behalf, or by a similarly named company.
Last verified 2026-07-07. Compliance changes over time. Always confirm directly with the vendor before relying on any certification for a purchasing or compliance decision.
trustcenter.hootsuite.com