// Trust & Security Report
Pixel Labs, LLC (Helium 10)
Cloud-based e-commerce analytics and seller tools for Amazon, Walmart, and TikTok Shop. Includes product research, keyword research, listing optimization, advertising management, operations, and analytics modules. Serves 4.5M+ brands globally with both individual and enterprise pricing tiers.
Certifications held
1
Maturity
Growth
Trains on your data
Unknown
Trust center
No
// Certification ledger
Each held certification is backed by a verbatim quote from the vendor's own trust or security page. “Not confirmed” means we could not verify it publicly, not that the vendor lacks it.
Verify on helium10.com“Since May 25, 2018, all processing of Personal Information of EEA Residents is performed by us in accordance with the General Data Protection Regulation (2016/679). ... If you are a resident of the EEA and believe that we have Personal Information about you ... please contact us at [email protected] with the subject line "GDPR Data."”
> Show 8 unconfirmed / not-held certifications
source: helium10.comnot applicable - Helium 10 is an e-commerce analytics platform, not a healthcare provider or business associate
source: helium10.comno public evidence found; platform handles payment tokens but vendor does not publicly claim PCI DSS certification
// Privacy & AI training
Trains on customer data
Not stated
Data processing agreement
Not offered
Data region
not specified
Platform uses AI/ML for analyzing product listings, reviews, and sales metrics. Data sources include Amazon API, user-generated data, and third-party providers. No explicit statement found regarding training models on customer data or opt-out mechanisms. Privacy policy does state they use aggregated, anonymous data for service improvement without prior written consent.
// Security controls
Two-Factor Authentication
Available for all users (free and paid). Supports SMS, email, or authentication apps. Automatic 2FA enforced on suspicious login attempts from different countries.
helium10.comEncryption in Transit
No public evidence of a specific encryption-in-transit standard. Neither the privacy policy nor the terms document TLS versions or Perfect Forward Secrecy; the terms reference only 'commercially reasonable administrative, physical, and technical safeguards.'
helium10.comEncryption at Rest
No explicit encryption-at-rest claim found. Terms reference 'commercially reasonable administrative, physical, and technical safeguards designed to protect the security, confidentiality, and integrity of Your Customer Data' without technical detail.
helium10.comSupport Access Control
Support staff may access customer accounts for troubleshooting when requested. Helium 10 states they do not look at customer data directly unless requested for support; internal logging uses random identifiers (UUIDs) to avoid exposing keyword/product data to team members.
kb.helium10.comSecurity Incident Response
Company maintains security incident management policies and commits to promptly notify customers of unauthorized access or disclosure of customer data to the extent permitted by law.
helium10.comData Access Limitation
Service providers and third parties given access only as reasonably necessary to provide contracted services.
helium10.com// Products & data scope
data: Amazon seller data, Walmart seller data, TikTok Shop seller data, payment tokens, user-generated research, product listings, advertising spend, sales metrics
Available in free, Platinum, Diamond, and custom enterprise tiers. Serves 4.5M+ sellers globally. Processes 2B+ data points daily. Integrates with Amazon, Walmart, and TikTok Shop seller accounts.
data: Product research data, keyword data, listing content, competitor analysis, advertising performance metrics
Uses AI/ML for insights but training data sources and customer data usage policies not explicitly disclosed. May train models on aggregated data.
data: Multi-client catalog management, team collaboration, agency account access
Available for agencies and brands managing multiple seller accounts. Enterprise Terms & Conditions apply.
// What to watch
- NO TRUST CENTER: Vendor lacks dedicated security or trust center documentation despite 4.5M+ user base and enterprise offering
- NO SOC 2/ISO 27001: No public evidence of industry-standard security certifications. Concerning for an enterprise SaaS platform handling payment tokens and seller business data.
- AI TRAINING OPAQUE: Platform uses AI/ML extensively but does not clearly disclose whether customer data is used for training, and no opt-out mechanism found. Privacy policy allows use of aggregated data for 'improvement of services' without explicit prior consent.
- NO PUBLIC DPA: No Data Processing Agreement published; customers may need to request separately for GDPR compliance.
- DATA RESIDENCY NOT DISCLOSED: No information provided about where customer data is stored geographically, which matters for compliance and data residency requirements.
- SECURITY CLAIMS VAGUE: Terms refer to 'commercially reasonable' safeguards without technical detail or audit evidence.
- PAYMENT DATA HANDLING: Platform connects to payment tokens/credentials for advertising and refund automation but no explicit PCI DSS or payment security standard claims.
- IDENTITY: Privacy policy states the operating entity is 'Pixel Labs, LLC dba Helium10.' Helium 10 was acquired by Assembly in 2020 and now sits within Pacvue (Assembly's e-commerce platform). No 'Helium 10 Inc.' legal entity was found on the vendor domain.
// At a glance
Pricing model
Freemium (free tier available) with subscription tiers (Platinum, Diamond, Custom Enterprise). Monthly or annual billing options.
Self-hostable
No
// How we verified this
Every certification marked HELD is confirmed against a verbatim quote on Pixel Labs, LLC (Helium 10)'s own trust, security, or privacy pages. We reject certifications claimed only on third-party aggregators, on a cloud host's behalf, or by a similarly named company.
Last verified 2026-07-07. Compliance changes over time. Always confirm directly with the vendor before relying on any certification for a purchasing or compliance decision.
helium10.com