// Trust & Security Report

    Endel Sound GmbH logo

    Endel Sound GmbH

    Endel is a sound wellness application that generates personalized, adaptive soundscapes using AI to help users focus, relax, sleep, and move. Available across iOS, Android, Apple Watch, Apple TV, Amazon Alexa, Mac, Windows, and web.

    Certifications held

    2

    Maturity

    Growth

    Trains on your data

    No

    Trust center

    No

    // Certification ledger

    Each held certification is backed by a verbatim quote from the vendor's own trust or security page. “Not confirmed” means we could not verify it publicly, not that the vendor lacks it.

    Fairly Trained (AI Ethics - Licensed Model)
    HELD

    Endel is among the companies that has received the Licensed Model (L) certification from Fairly Trained, a non-profit that certifies generative AI companies for training data practices that respect creators' rights.

    Verify on fairlytrained.org
    GDPR Compliance
    HELD

    Endel is the 'controller' within the meaning of the EU General Data Protection Regulation (GDPR) and complies with applicable US data protection laws, including the California Consumer Privacy Act (CCPA). Data transfers to the US are secured by the EU-US Data Privacy Framework.

    Verify on endel.io
    > Show 6 unconfirmed / not-held certifications
    SOC 2 (Type 1 or 2)
    NOT CONFIRMED

    No public evidence of SOC 2 certification found. Privacy policy and website do not mention SOC 2 audit or certification.

    source: endel.io
    ISO 27001
    NOT CONFIRMED

    No public evidence of ISO 27001 certification found. Privacy policy and security documentation do not reference this certification.

    source: endel.io
    ISO 27018 (Cloud Data Protection)
    NOT CONFIRMED

    No public evidence of ISO 27018 certification found despite AWS data storage. This certification would apply to cloud service providers, not necessarily to Endel as a consumer application.

    source: endel.io
    HIPAA (Health Insurance Portability and Accountability Act)
    NOT CONFIRMED

    No public evidence of HIPAA compliance. HIPAA applies to covered entities in healthcare; Endel is a consumer wellness application outside the scope of HIPAA regulatory requirements.

    source: endel.io
    ISO/IEC 42001 (AI Management Systems)
    NOT CONFIRMED

    No public evidence of ISO 42001 certification. This is an emerging standard and not commonly held by consumer AI applications.

    source: endel.io
    CSA STAR (Cloud Security Alliance)
    NOT CONFIRMED

    No public evidence of CSA STAR certification found.

    source: endel.io

    // Privacy & AI training

    Trains on customer data

    No

    Data processing agreement

    Offered

    Data region

    Primary storage via Amazon Web Services SARL (38 avenue John F. Kennedy, L-1855, Luxembourg, EU); some data transferred to the US via third-party tools (e.g., Facebook Connect) under the EU-US Data Privacy Framework

    Endel holds Fairly Trained certification, indicating its generative AI models are trained on licensed data, not on user-generated soundscapes or personal listening data. User data is used for real-time personalization within the app but not for retraining the underlying AI model.

    // Security controls

    Data Storage

    AWS SARL (Amazon Web Services)

    endel.io

    Encryption - Push Notifications

    Encrypted, anonymous device IDs via Google Firebase

    endel.io

    Data Transfers

    EU-US Data Privacy Framework for transatlantic data transfers

    endel.io

    Data Processing Agreements

    Data processing agreements in place with third-party vendors

    endel.io

    Data Protection Officer Contact

    security@endel.io

    endel.io

    Encryption in Transit

    Not explicitly documented; standard HTTPS inferred but no formal specification provided

    endel.io

    Encryption at Rest

    Not explicitly documented in public materials

    endel.io

    // Products & data scope

    Endel Mobile App (iOS)Consumer Wellness

    data: Heart rate (Apple Watch), location, time of day, weather; personal subscription and listening history

    4+ million downloads, Apple Watch App of the Year 2020, includes biometric sensor access

    Endel Mobile App (Android)Consumer Wellness

    data: Location, time of day, weather; personal subscription and listening history

    Google Play Best of 2021, no Apple Watch biometric integration

    Endel for Apple WatchWearable

    data: Heart rate, light intake, movement, biometric data

    Standalone app, runs independently from iPhone, uses biometric sensors for real-time personalization

    Endel for Amazon AlexaVoice Assistant Skill

    data: Voice commands, Routine automation data

    Includes integration with Alexa Routines and smart home automation

    Endel for Apple TVStreaming/TV

    data: Viewing history, device identifiers

    Full-screen soundscape with generative visuals

    Endel for Amazon Fire TVStreaming/TV

    data: Viewing history, device identifiers

    Full-screen soundscape with generative visuals

    Endel for Desktop (Mac)Desktop Application

    data: App usage patterns, subscription data

    Streamlined interface designed for productivity focus sessions

    Endel for Desktop (Windows)Desktop Application

    data: App usage patterns, subscription data

    Generative soundscape player with real-time adaptation

    Endel Web PlayerWeb Application

    data: Browser-based session data, subscription information

    Accessible from any browser, includes signature visual generation

    Endel Streaming CollaborationsStreaming Platforms

    data: Limited - pre-generated static albums, not personalized

    Albums on Spotify, Apple Music, etc.; collaborations with James Blake, Grimes, Ta-ku; not adaptive/real-time

    // What to watch

    • No published trust center or security documentation page on vendor domain.
    • No SOC 2 or ISO 27001 certifications despite using AWS; these are common for SaaS companies but not universally required for consumer wellness apps.
    • Fairly Trained certification is an AI ethics/training-data certification, not a traditional security/compliance certification. It confirms licensed AI training practices but does not cover infrastructure security, encryption standards, or data protection audits.
    • Encryption specifications (algorithms, key lengths, in-transit/at-rest) are not publicly documented.
    • HIPAA is not mentioned; this is appropriate as Endel is not a covered entity under HIPAA, though it does collect health-adjacent data (heart rate, location). GDPR protections apply instead.
    • Data storage on AWS SARL is noted, but no reference to AWS's own certifications (SOC 2, ISO 27001) is made in Endel's privacy policy—the vendor should clarify whether AWS certifications extend to Endel's use.
    • No formal security audit report or certification letter found on public vendor domain.
    • Company maturity is 'growth' (Series A funded, 4M+ downloads, 1M+ monthly active users) rather than 'enterprise' due to lack of formal security certifications typical of enterprise software.

    // At a glance

    Pricing model

    Freemium subscription: free tier with limited soundscapes; premium subscription (individual and family plans)

    Self-hostable

    No

    // How we verified this

    Every certification marked HELD is confirmed against a verbatim quote on Endel Sound GmbH's own trust, security, or privacy pages. We reject certifications claimed only on third-party aggregators, on a cloud host's behalf, or by a similarly named company.

    Last verified 2026-07-07. Compliance changes over time. Always confirm directly with the vendor before relying on any certification for a purchasing or compliance decision.

    endel.io

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