HEAD TO HEAD
Klaviyo vs Mailchimp
Compare Klaviyo and Mailchimp side by side: pricing, compliance (SOC 2, ISO 27001, GDPR, HIPAA), access methods, and how each one handles your data.
| // ATTRIBUTE | K Klaviyo | M Mailchimp |
|---|---|---|
| Pricing | Freemium | Freemium |
| Free Tier▲ | Free up to 500 email contacts and 150 SMS credits | Free plan for up to 500 contacts |
| Paid Plans▲ | Email from $45/mo, Email+SMS from $60/mo, Enterprise custom | Essentials from $13/mo, Standard $20/mo, Premium $350/mo |
| API Cost▲ | n/a | API included with all plans |
| Access▲ | Web App · API | Web App · iOS App · Android App · API |
| SOC 2 | ● Yes | ● Yes |
| ISO 27001 | ● Yes | ● Yes |
| GDPR | ● Yes | ● Yes |
| HIPAA | n/a | n/a |
| Data Region▲ | Primarily United States (Amazon/AWS cloud hosting). Most subprocessors process in the US; some communications/support subprocessors (Cloudflare, Infobip, Meta/WhatsApp, Zendesk, Concentrix, Microsoft) process in the EEA/UK and other global locations. | Primary data processing in US; GDPR-compliant transfers via EU-US DPF and SCCs; customers can export data. |
| Trains on Data▲ | No | n/a |
| Self-hostable | No | No |
| Category | Marketing | Marketing |
| Subcategory | Email Marketing | Email Marketing |
KlaviyoMailchimp
// Pricing
KlaviyoFreemium
MailchimpFreemium
// Free Tier▲ differ
KlaviyoFree up to 500 email contacts and 150 SMS credits
MailchimpFree plan for up to 500 contacts
// Paid Plans▲ differ
KlaviyoEmail from $45/mo, Email+SMS from $60/mo, Enterprise custom
MailchimpEssentials from $13/mo, Standard $20/mo, Premium $350/mo
// API Cost▲ differ
Klaviyon/a
MailchimpAPI included with all plans
// Access▲ differ
KlaviyoWeb App · API
MailchimpWeb App · iOS App · Android App · API
// SOC 2
Klaviyo● Yes
Mailchimp● Yes
// ISO 27001
Klaviyo● Yes
Mailchimp● Yes
// GDPR
Klaviyo● Yes
Mailchimp● Yes
// HIPAA
Klaviyon/a
Mailchimpn/a
// Data Region▲ differ
KlaviyoPrimarily United States (Amazon/AWS cloud hosting). Most subprocessors process in the US; some communications/support subprocessors (Cloudflare, Infobip, Meta/WhatsApp, Zendesk, Concentrix, Microsoft) process in the EEA/UK and other global locations.
MailchimpPrimary data processing in US; GDPR-compliant transfers via EU-US DPF and SCCs; customers can export data.
// Trains on Data▲ differ
KlaviyoNo
Mailchimpn/a
// Self-hostable
KlaviyoNo
MailchimpNo
// Category
KlaviyoMarketing
MailchimpMarketing
// Subcategory
KlaviyoEmail Marketing
MailchimpEmail Marketing
// FAQ
What is the difference between Klaviyo and Mailchimp?
Klaviyo is Freemium (Marketing · Email Marketing); Mailchimp is Freemium (Marketing · Email Marketing). This page compares their pricing, compliance, access methods, and data handling side by side.
Is Klaviyo or Mailchimp free?
Both Klaviyo and Mailchimp offer a free or freemium tier.