HEAD TO HEAD
Apollo.io vs Clay
Compare Apollo.io and Clay side by side: pricing, compliance (SOC 2, ISO 27001, GDPR, HIPAA), access methods, and how each one handles your data.
| // ATTRIBUTE | A Apollo.io | C Clay |
|---|---|---|
| Pricing | Freemium | Freemium |
| Free Tier▲ | Free with limited credits | Free with 100 credits/month |
| Paid Plans▲ | Basic $59/mo, Professional $99/mo, Organization $149/mo per user | Starter $149/mo, Explorer $349/mo, Pro $800/mo, Enterprise custom |
| API Cost▲ | API available on paid plans | n/a |
| Access▲ | Web App · Browser Extension · API | Web App |
| SOC 2 | ● Yes | ● Yes |
| ISO 27001 | ● Yes | ● Yes |
| GDPR | ● Yes | ● Yes |
| HIPAA | n/a | n/a |
| Data Region▲ | United States (service and website hosted in US; exact data center locations not disclosed) | USA (all listed subprocessors - AWS, Amplitude, Anthropic, Braintrust - are hosted in the USA) |
| Trains on Data▲ | Yes | No |
| Self-hostable | No | No |
| Category | Sales & CRM | Sales & CRM |
| Subcategory▲ | Sales Intelligence | Lead Generation |
Apollo.ioClay
// Pricing
Apollo.ioFreemium
ClayFreemium
// Free Tier▲ differ
Apollo.ioFree with limited credits
ClayFree with 100 credits/month
// Paid Plans▲ differ
Apollo.ioBasic $59/mo, Professional $99/mo, Organization $149/mo per user
ClayStarter $149/mo, Explorer $349/mo, Pro $800/mo, Enterprise custom
// API Cost▲ differ
Apollo.ioAPI available on paid plans
Clayn/a
// Access▲ differ
Apollo.ioWeb App · Browser Extension · API
ClayWeb App
// SOC 2
Apollo.io● Yes
Clay● Yes
// ISO 27001
Apollo.io● Yes
Clay● Yes
// GDPR
Apollo.io● Yes
Clay● Yes
// HIPAA
Apollo.ion/a
Clayn/a
// Data Region▲ differ
Apollo.ioUnited States (service and website hosted in US; exact data center locations not disclosed)
ClayUSA (all listed subprocessors - AWS, Amplitude, Anthropic, Braintrust - are hosted in the USA)
// Trains on Data▲ differ
Apollo.ioYes
ClayNo
// Self-hostable
Apollo.ioNo
ClayNo
// Category
Apollo.ioSales & CRM
ClaySales & CRM
// Subcategory▲ differ
Apollo.ioSales Intelligence
ClayLead Generation
// FAQ
What is the difference between Apollo.io and Clay?
Apollo.io is Freemium (Sales & CRM · Sales Intelligence); Clay is Freemium (Sales & CRM · Lead Generation). This page compares their pricing, compliance, access methods, and data handling side by side.
Is Apollo.io or Clay free?
Both Apollo.io and Clay offer a free or freemium tier.